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I don't make a habit of giving away all my industry secrets for just about anyone to read, but I happen to think the question of "what is luxury?" is incredibly important. Never more so as the internet expands and grows to make a busier and more competitive market.

I have written about it before here but I have decided to delve deeper and reveal more. Why? Because I feel the word "luxury" has become a marketing term thrown around too freely. I see vendors using the word in their advertising because they understand it to mean "more expensive" and they desire a levelling up of their trade and ideal client.

And why not? It's a much (much!) smaller market, and it's absolutely much more work, but incredibly rewarding when you can deliver to the highest standards. What does it really mean though? What makes a luxury wedding supplier luxurious?

First are foremost, I have always maintained that true luxury wedding vendors have a special talent for combining artistry with business nuance and exceptional customer services. Structure, strategic thinking, boundaries, confidence... all of things are absolutely essential to take any creative from hobbyist to professional. High fee paying clients expect those they invest in to have their house in order, as much as they expect the highest quality and artistry.

That being said, you can be as sharp as pin, logistically brilliant and incredibly driven, but if fundamentally you lack the talent, originality and visionary outlook required, you'll always fall short.