Behind the Scenes at Do Not Disturb & Borgo Egnazia: Why Global Partnerships Matter for Extraordinary Private Celebrations

A couple of weeks ago our founder and director Jessie Westwood joined the Do Not Disturb collective at Borgo Egnazia in Puglia, Italy - a gathering created for those shaping unforgettable private celebrations and deeply considered experiences in some of the most remarkable corners of the world. Curated, intentional and beautifully executed, it brought together a global network of visionaries working across private villas, design-led hotels, ultra-discreet hideaways, boutique buyouts, island estates and world-class hospitality spaces.

For Studio Sorores, it was far more than an industry event. It was an opportunity to deepen relationships with the people who make these extraordinary places possible: the teams behind architectural icons, impeccably designed retreats, family-owned properties, regional experts, travel consultants and concierge specialists who understand how transformative a celebration can be when every detail - from environment to emotion - is crafted with precision.

Entertaining Expert and Founder of Studio Sorores - Jessie Westwood

Connection, Creativity and Shared Vision

At the heart of everything we do is thoughtful storytelling. Studio Sorores has always been guided by creating experiences that feel effortless but unforgettable; celebrations where atmosphere, service, design and emotion align seamlessly. Attending Do Not Disturb gave us the space to connect with like-minded experts from around the world through one-to-one meetings, discussions, immersive showcases and intimate gatherings.

What struck us most was how many of the people we met shared our values: the depth of intention, the desire to innovate, the belief that private celebrations should feel distinctive and deeply personal rather than formulaic. When you find partners who design, host and operate with the same level of care, it expands what becomes possible for our clients.

Where Ideas Turn Into Experiences

These environments - where conversations flow, ideas are exchanged and new connections are made - directly shape the kind of celebrations our clients trust us to deliver. Whether it’s an intimate takeover of a design-forward property, a milestone weekend in a secluded coastal retreat, a wow-factor wedding in a historic estate, or a multi-day celebration that blends gastronomy, culture and curated activities across a destination, everything begins with collaboration.

Having access to the custodians of extraordinary spaces enables us to design experiences with complete trust and creative freedom. It means knowing which venues can support ambitious concepts, which teams thrive under the demands of multi-day events, and which locations feel truly singular for a couple, family or group of friends seeking something beyond the expected.

Global Perspectives for a New Era of Private Celebration

Private events are evolving, not just in scale, but in intention. Today’s hosts want something more than a beautiful backdrop. They want meaning, immersion, connection, and a sense of place that feels authentic. They want experiences crafted with the same level of artistry, discretion and emotional intelligence that goes into the world’s finest hospitality.

Working alongside the best teams in the world allows us to stay ahead of how these celebrations are changing. It gives us insight into emerging destinations, new design philosophies, sustainability-led operations, cultural considerations, and the ever-expanding possibilities for hosting in locations once considered inaccessible.

This gathering in Puglia reaffirmed something we already knew: relationships are at the core of exceptional events. The quality of our work is inherently shaped by the people we collaborate with - the visionaries, artisans, hoteliers, chefs, designers, producers and hosts who bring their own expertise to the table.

Why This Matters for Our Clients

For our clients, these relationships translate directly into experiences that feel elevated, seamless and truly one-of-a-kind. When we invest our time in meeting teams face-to-face, exploring new destinations and understanding how properties operate behind the scenes, it ensures that every recommendation we make is grounded in first-hand knowledge, creative possibility and trust.

It also gives us the ability to design celebrations that feel deeply personalised, because we’re not working from a brochure - we’re working from real conversations, shared values and an understanding of the stories our clients want to tell.

Looking Ahead

As private celebrations continue to evolve globally, we remain dedicated to working with the most inspiring destinations and the people who are redefining what hospitality can be. We will always continue to explore, learn, build meaningful relationships and spend quality time with the teams who bring these spaces to life.

Ultimately, this work is invaluable for our clients who invest not only in our expertise, but also in the network of global partnerships that enable us to deliver events that feel singular, memorable and completely unmatched.

Do Not Disturb was a beautiful reminder that the best ideas happen when you bring the right people together, and that the future of private celebration is richer, more imaginative and more connected than ever.